Tourist motivations: Case Tatacoa desert - Colombia

نویسندگان

چکیده

This article identified the motivations of national and foreign tourists who visited Tatacoa desert in Colombia, based on theory push pull motivation factors. For above, a quantitative instrument was built - Likert-type survey made up nine dimensions, between In this regard, reliability measured with Cronbach's Alpha validity through Confirmatory Factor Analysis, both which were satisfactory. The construct evaluated structural equation model using SPSS AMOS software. As result, good fit hypothesized obtained, while evaluation motivations, higher level stands out over international ones. Likewise, high rating obtained factors, above attraction denotes strength tastes preferences case.

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ژورنال

عنوان ژورنال: TEM Journal

سال: 2022

ISSN: ['2217-8333', '2217-8309']

DOI: https://doi.org/10.18421/tem114-60